front of mind

front of mind
front of mind (also top of mind)
MARKETING if a brand, product, or company is front of mind, it is the first one that people think of when they are considering buying something: »

We need advertising that will keep the brand front of mind and help reinforce brand values.

considered very important and usually thought of first by people: »

Food safety issues affect everyone and are becoming increasingly front of mind with consumers today.

Main Entry: front

Financial and business terms. 2012.

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  • mind — [maɪnd] noun MARKETING 1. front of mind if a brand or company is front of mind, people think of it as a possible choice when buying a particular type of product: • An email newsletter will keep your brand front of mind. • Pirelli is trying to… …   Financial and business terms

  • mind share — UK US noun [U] (also share of mind) MARKETING ► the degree to which people know about a particular company, product, etc. compared to how much they know about similar ones: »The company prides itself on its mind share, or recognizability. → See… …   Financial and business terms

  • front — ▪ I. front front 1 [frʌnt] noun [countable] 1. LAW a person, organization, system etc used to hide something secret or illegal: • His family kept a shop as a front for dealing in stolen goods. 2. COMMERC …   Financial and business terms

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  • — Origin Vienna, Austria Genres Futurepop Progressive Trance Years active 2002–present Labels dependent Metropolis Records Associated …   Wikipedia

  • Mind:state — Per Holmström of Mind:state Background information Origin Uppsala, Uppland, Sweden Genres Fut …   Wikipedia

  • front — front1 [frunt] n. [ME < OFr < L frons (gen. frontis), forehead, front < IE * bhren , to project > OE brant, steep, high] 1. Now Rare a) the forehead b) the face; countenance 2. a) attitude or appearance, as of the face, indicati …   English World dictionary

  • Mind:state — Жанр Futurepop, Synthpop, electro industrial Годы С 1999 Стра …   Википедия

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